Are we really going to be the nation that would have hunted its own national animal to extinction? Aircel together with WWF has launched a Save Our Tigers campaign hoping to mobilize public opinion in support of the big cat. While public opinion has served as a remarkable means of pressurizing the authorities to ensure justice in past instances, will it be sufficient in this particular case? Is it possible to generate a voice loud enough such that the government is forced to act? And with numbers dwindling at a rate as this, will their action be in time to undo what years of recklessness and greed have done? Having grown up mouthing Suhaib Ilyasi's Remember, together we can, and we will, make a difference, why am I afraid that it might be too late for together now? Why do I have a feeling that I wont be taking my kids to Kanha National Park the way my parents used to take me? That I would have to make do with the city zoo or worse, with documentaries on National Geographic to tell them what this part of their heritage was like. While here I am, worrying if my future kids would get to see what a tiger really looked like, what about the tiger kid whose mother doesn't come back home?
Showing posts with label Campaigns. Show all posts
Showing posts with label Campaigns. Show all posts
Friday, February 5, 2010
Wednesday, July 22, 2009
The Girl Effect
Came across a fabulous pitch. Called the Girl Effect, it re-highlights the adage of improving the life of a nation by improving the life of the girl child. Tries to get the message across pretty effectively. Must Watch.
Tuesday, June 30, 2009
Sunday, June 28, 2009
Happy and Gay
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