The Death of an Empire

A case study on why Product Innovation is vital to the growth of an enterprise. Introducing daily soap operas targetting the country's middle class petticoat brigade housewives and their mothers-in-law, Ekta Kapoor turned the fortunes of a dying family business. Churning out products involving women who were either extremely dumb or extremely spiteful, industrial houses where takeovers could happen in a 4 hour period, where the ladies still spent all their time in the kitchen, wearing kanjeevarams and dangling magalsutras, she indentified a market that would eagerly lap up the trash her production house was churning out. However, expecting even that market segment to still be loyal to version 1.0 was pretty naive. Just to bring new products into the market, she launched clones of the previous products, for lack of an innovative product idea. Back in the early years of the decade, she was looked upon as an entrepreneur of great skill, with even the Times magazine running a feature on her. What followed countless K-serials later, was a court battle after her 8 year long daily soap was unceremoniously terminated along with the exclusivity contracts. With the stock prices having crashed and all the recent productions tanking, it seems Balaji telefilms is heading towards its demise.